Google Business Profile
Correct categories, hours, phone, address and booking link, real photos of your rooms and outdoor areas, and answers to the questions families ask. For many local searches this is the first thing a family sees.
Childcare SEO & Local Visibility
Help local families find and choose your centre.
When families search for childcare near home or work, they need to find your centre and understand whether it suits them. We improve your visibility across Google Search and Maps, then help your website answer the questions that turn that interest into an enquiry.
Free questionnaire. Instant results. No contact details needed to see your score.
Rather talk to someone? Call 1300 853 704
Broader Enrolment Boost client results across occupancy and advertising work, not SEO results alone
What it is
Childcare SEO, explained plainly.
Childcare SEO (search engine optimisation) is the work of improving how your centre appears in unpaid search results and on Google Maps. For most centres it comes down to an accurate Google Business Profile, a website with genuinely useful centre pages, and no technical problems stopping search engines from reading them.
Enrolment Boost provides childcare SEO and local visibility support for Australian early learning centres and groups. The work covers Google Business Profiles, centre websites, useful content and measurement, with priorities shaped around each service's catchment and occupancy needs.
It is part of our wider childcare marketing work and does not replace a good enquiry process, so we connect it to how enquiries are followed up.
Sound familiar?
Situations we often help with.
We start with your catchment, available places and the families you need to reach. That helps us prioritise the searches and centre information that matter to your service.
If too few local families are finding you, search visibility may need attention. If enquiries are already coming through but rarely become tours or enrolments, we look at that part of the journey too. We also check local demand and nearby competition, because SEO does not create demand or fix every occupancy issue.
- Families can find us by our name, but do we appear when they don't already know us?
- Our centre has changed, but our photos and information still show the old version.
- We run several centres, but families struggle to find the details for their nearest service.
How families search
Start with what families actually type.
These are illustrative examples of the kinds of searches families make, not keyword volumes. Each one tells you something about what your page needs to answer.
Google's local results depend on relevance, distance and prominence, so positions vary with where the family is searching from. We look at visibility across your actual catchment rather than one ranking screenshot, and we do not promise rankings everywhere.
- “childcare near me”
- “long day care [suburb]”
- “kindy program [suburb]”
- “childcare with nappies and meals included”
- “babies room childcare near [workplace]”
- “childcare open 6.30am [suburb]”
What we work on
What we improve across your local search presence.
Centre and location pages
One strong page per centre covering its actual rooms, ages, hours, educators' approach, routines and how to book a tour. Written for families first, so it also gives search engines something worth showing.
Technical crawlability
Pages that load quickly on phones, can be read by search engines, have sensible titles and descriptions, and are not blocked, duplicated or buried. Most centre sites have a few fixable issues here.
Content and internal links
Helpful pages on topics families research, such as starting care, what a day looks like or how kindy works in your state, linked clearly from the pages they relate to.
Genuine reviews
Help families share genuine feedback, respond thoughtfully and give prospective families a clearer picture of the service.
Local mentions and links
Where genuine opportunities exist, such as local community groups, schools or relevant organisations, we look at legitimate mentions and links. No bulk directory submissions, link schemes or guaranteed backlinks.
Measurement
Search Console and Business Profile data for visibility, then enquiries and tours by source where you can record them. Rankings on their own are not the goal.
Being found is only half of it. Real centre details, your educators' approach, daily routines, a sense of belonging, practical answers and approved photos help families picture their child settling in and decide whether your centre suits them. Everything stays within Google's spam policies: no fabricated locations or copied pages. For the owner's view, read our local SEO guide.
How it runs
A practical process, within an agreed scope.
- 01
Review
We look at your Business Profile, website, catchment and the data available, and how you appear for local searches around each centre.
- 02
Prioritise the foundations
Correct details, technical issues and weak or missing centre pages usually come first, because they affect everything else.
- 03
Implement agreed improvements
We carry out the work we have agreed, including pages that answer real family questions, linked sensibly across the site.
- 04
Assess and refine
We review progress against the measures below and agree what to change next.
Measurement
What each measure tells you.
No single number shows whether SEO is working. Source attribution is imperfect and depends on the tracking and centre records available, and these figures rarely sit in one dashboard.
| Measure | What it shows |
|---|---|
| Searches containing your centre name | Visibility among families who already know your brand. |
| Relevant searches without your centre name | Discovery by families who may not know your centre yet. |
| Website visits and profile interactions | Interest, not confirmed enquiries. A tap on a phone number is not a completed call or a qualified enquiry. |
| Recorded enquiries and booked tours | Commercial progress, where the source can be recorded. |
| Enrolments and starts | Later outcomes, influenced by the whole family journey, not search alone. |
What your team contributes
A few things only you can provide.
- Manager or owner access to your Google Business Profile
- Website access, or contact with whoever manages it
- Accurate centre facts: rooms, ages, hours, inclusions and your approach
- Recent, approved photos of the centre
- A way to note where each enquiry came from
Martin brings more than 15 years of sector experience growing childcare centres, so this work starts from how families choose care. About Martin
Common questions
Questions centres ask us.
What does a childcare SEO engagement include?
It depends on what your centre needs and what we agree. Typically it covers some mix of your Google Business Profile, centre pages, technical fixes, useful content, review processes and measurement, prioritised around your catchment and vacancies rather than a fixed checklist.
How are scope and cost agreed?
After an initial conversation and a look at your current profile, website and data, we agree the priorities, the work we will do, what your team provides and the cost. Pricing depends on that agreed scope, so we do not publish a single fixed price.
How long does childcare SEO take to work?
Some fixes, such as correcting Business Profile details or a technical problem, can be made quickly. Measurable results take longer and depend on local demand, your competitors, your site's history and how much useful content you have. Implementing a fix is not the same as seeing results from it, and we will not give you a guaranteed ranking or timetable.
How do we know it is helping?
We look at the measures in the table above over time: branded and non-branded search visibility, profile and website interactions, and enquiries and tours by source where they can be recorded. Attribution is imperfect and depends on your tracking and centre records, so we report what the data can and cannot show.
Should we do SEO or Google Ads?
They do different jobs. Ads can put you in front of searching families quickly while you pay for each click. SEO builds visibility you do not pay for per click, but takes longer. Many centres use ads to cover urgent vacancies while SEO builds. See Google and Meta ads.
We run several centres. Do we need a page for every suburb?
Give each real centre a useful page with its own details. Avoid near-identical suburb pages created simply to capture searches. Where nearby areas are relevant, explain the actual location and journey clearly, without implying you have a centre there.
What about AI search tools like ChatGPT and Google's AI answers?
Clear, accurate and accessible information helps search and AI systems understand your centre. For Google's AI search features, Google recommends the same SEO foundations used for conventional search. Other tools use different sources and systems, so we cannot guarantee inclusion, citations or recommendations. Our AI visibility action plan explains the practical steps.
Can you work on our existing website?
Usually, yes, as long as we can get the access needed to edit pages and settings. If the site makes basic fixes very hard, we will tell you and explain the options, including a rebuild.
What access and information does our centre provide?
Owner or manager access to your Google Business Profile, website access or contact with whoever manages it, accurate centre facts, approved photos and a way to record where enquiries come from. The list below has the detail.
Want to know how your centre shows up today?
Tell us your centre and suburb, and we will talk you through what we would look at first.
Rather talk to someone? Call 1300 853 704
Related services
Other ways we help.
Not sure where families are getting stuck?
Take the free Occupancy Health Audit. It scores six areas, including visibility, from your answers and shows your results straight away.
Instant results. Optional personal video. No obligation.
Free Occupancy Health Audit
Find out where your centre is losing enrolment opportunities.
Answer a short questionnaire about your centre and see your results instantly.
- See your results straight away, no contact details needed
- Optional personal video review from Martin within one to two business days
- Free, with no obligation
Rather talk to someone? Call 1300 853 704