Childcare SEO
When a family searches for care near home or work, your centre should appear with accurate details, real photos and a page that answers their questions. We handle the local search work so that happens more often.
Rather talk to someone? Call 1300 853 704
What it is
Childcare SEO is the work of improving how your centre appears in unpaid search results and on Google Maps. For most centres it comes down to three things: an accurate, active Google Business Profile, a website with genuinely useful centre pages, and no technical problems stopping search engines from reading them.
Done well, it helps the right families find you and arrive already understanding what you offer. It does not replace a good enquiry process, so we connect it to how enquiries are followed up.
How families search
These are illustrative examples of the kinds of searches families make, not keyword volumes. Each one tells you something about what your page needs to answer.
What we work on
Correct categories, hours, phone, address and booking link; real photos of your rooms and outdoor areas; regular updates; and answers to the questions families ask. For many local searches this is the first thing a family sees.
One strong page per centre covering its actual rooms, ages, hours, approach, team and how to book a tour. Written for families first, so it also gives search engines something worth showing.
Pages that load quickly on phones, can be read by search engines, have sensible titles and descriptions, and are not blocked, duplicated or buried. Most centre sites have a few fixable issues here.
Helpful pages on topics families research, such as starting care, what a day looks like or how kindy works in your state, linked clearly from the pages they relate to.
A steady, honest review process builds trust and keeps your profile active.
Search Console and Business Profile data for visibility, then enquiries and tours by source where you can record them. Rankings on their own are not the goal.
How it runs
We look at your Business Profile, website, technical health and how you appear for local searches around each centre.
Correct details, technical issues and weak or missing centre pages first, because they affect everything else.
Add and improve pages that answer real family questions, linked sensibly across the site.
Regular reporting on visibility and enquiries by source, and a short list of what we are doing next.
What your team contributes
Martin brings more than 15 years of sector experience growing childcare centres, so this work starts from how families choose care. About Martin
Common questions
Tell us your centre and suburb, and we will talk you through what we would look at first.
Rather talk to someone? Call 1300 853 704
Related services
Take the free Occupancy Health Audit. It scores six areas, including visibility, from your answers and shows your results straight away.
Instant results. Optional personal video. No obligation.
Free Occupancy Health Audit
Answer a short questionnaire about your centre and see your results instantly.
Rather talk to someone? Call 1300 853 704
