Visibility
Whether local families can find your centre. Covers your Google Business Profile, where you appear in local map searches, how your website works on a phone and how you keep your centre in front of local families.
Free Occupancy Health Audit
See what could be holding your centre’s occupancy back.
Answer a short questionnaire about how families find your centre, enquire, attend tours and enrol. Get an immediate summary of areas worth investigating, then choose whether you’d like Martin to review your answers personally.
Instant results. No contact details needed to see your summary. Optional personal video review.
Free Occupancy Health Audit
What you’ll receive
- An Enrolment Journey Score out of 100, with a score out of 10 for each area that has enough answers
- The first area worth investigating, and why
- Up to three practical actions for the next seven days, each with an owner and a way to measure it
- A free printable resource matched to your first priority
Prefer to talk first? or call 1300 853 704.
What it assesses
What does the childcare occupancy audit assess?
Enrolment Boost’s free Occupancy Health Audit is a questionnaire for Australian childcare centres. It assesses six areas using your answers: visibility, trust, reviews, follow-up, tours and conversion. You receive an immediate summary and can request a free personal video review from Martin.
Trust
Whether families can see who you are and what your centre offers, and feel confident choosing it. Covers real photos, educator information, what makes your centre the right fit, and program, safety and meals information.
Reviews
What your reviews say to families. Covers how many Google reviews you have, your star rating, whether you invite honest reviews and whether you respond to them.
Follow-up
What happens after a family enquires. Covers how quickly a real person responds, how enquiries are tracked, what happens if a family does not book straight away and contact with waitlisted families.
Tours
How easy it is to book and attend a tour. Covers booking, confirmations and reminders, and whether tours are planned and consistent.
Conversion
How tours turn into enrolments. Covers whether you know your enquiry, tour and enrolment numbers, whether a next step is agreed before a tour ends, and how you follow up families who are still deciding.
Before the six areas, a few short questions about your centre, such as whether you are full, where your vacancies are and whether staffing limits the places you can offer. These shape the recommendations, so the audit does not suggest more marketing when the real issue is staffing, or a mismatch between enquiries and the rooms and days you have available.
Your results highlight areas worth investigating. They are based on your answers, rather than an independent inspection of your centre or its marketing.
Your results
What will you receive?
The summary appears on screen as soon as you finish. Here is what it contains.
- An Enrolment Journey Score out of 100, with a score out of 10 for each area that has enough answers
- The first area worth investigating, and why
- Up to three practical actions for the next seven days, each with an owner and a way to measure it
- A free printable resource matched to your first priority
- Your occupancy position against your target, if you enter your figures
Sample results using fictional centre details
This example shows how the audit presents results. Your summary will depend on your answers.
Occupancy Health Audit results
Example centre
- Established
- Occupancy stable
- Vacancies across the centre
- Current occupancy
- 72%
- Selected target
- 85%
- Extra average daily places to reach target
- 7.8
Measured against licensed capacity of 60 places.
59
out of 100
Enrolment Journey Score
SOME GAPS TO ADDRESS
Based on the answers you supplied, a lot is in place, with some areas worth reviewing.
Evidence coverage: 22 of 22 applicable questions answered (100%). This reviews the practices you reported against an Enrolment Boost rubric. It is not a validated predictor or proof of financial loss.
First area to investigate
Measure your enquiry journey
Why: You told us you don't regularly track enquiry, tour and enrolment numbers. Without these counts it is hard to know which step is actually costing enrolments, or to check whether changes work.
Your actions for the next seven days
Practical first steps. Seven days is enough to start and measure, not to prove a long-term result.
Measure your enquiry journey
This weekYou told us you don't regularly track enquiry, tour and enrolment numbers.
Task: Calculate occupancy for the last four completed weeks, then take your last 10 to 20 genuine enquiries and record whether each family booked, attended, enrolled and started.
Owner: Enrolments lead. Measure: Occupancy % and the four enquiry counts, updated monthly.
Next step at the tour
This weekYou told us a next step is agreed “we let them decide and get back to us”.
Task: Agree a clear next step with each family before the tour ends, for example a date to confirm or a follow-up call.
Owner: Whoever runs tours. Measure: Enrolments among families who attended a tour.
Tour booking
Next 2 weeksYou told us booking a tour works like this: “Phone or email back-and-forth”.
Task: Offer set tour times families can choose on the first contact, online or by phone.
Owner: Enrolments lead. Measure: Enquiries that book a tour ÷ enquiries.
Full assessment-area breakdown
- Visibility4 of 4 answered8/10
- Trust4 of 4 answered8/10
- Reviews4 of 4 answered9/10
- Follow-up4 of 4 answered4/10
- Tours3 of 3 answered3/10
- Conversion3 of 3 answered2/10
No daily fee was entered in this example, so, as in the real tool, no dollar figure is shown. Score bands in the tool: Strong foundations (70+), Some gaps to address (45 to 69), Needs attention (below 45).
How to read your score
The score summarises the practices you told us about. It is a starting point for a conversation with your team, not a verdict on your centre.
- Each answer is scored from 0 to 3. A 3 means the practice is consistently in place, and a 0 means it is not in place.
- “I don’t know” is not scored and lowers your evidence coverage. “Not applicable” is left out of the calculation.
- An area gets a score out of 10 only when at least half of its applicable questions have a definite answer. The overall score out of 100 appears only when at least four areas qualify and at least half of all applicable questions are answered. Areas are weighted equally.
- The audit scores consistent habits, not software. A reliable manual reminder or a well-kept spreadsheet scores as well as an automated system.
- The thresholds and weights are Enrolment Boost’s own choices. They are not an industry benchmark, and the score does not predict your occupancy.
How it works
How does the assessment work?
- 01
Tell us about your centre
A few questions on your stage, vacancies, staffing and how well enquiries match your rooms and days, then your places, current occupancy and target. If you do not know a figure, say so.
- 02
Answer six short sections
22 questions across the six areas. Pick the option closest to what happens now. Adding your real enquiry, tour and enrolment counts is optional.
- 03
See your summary straight away
Your results appear on screen with no contact details needed. This part is a self-assessment based only on your answers.
- 04
Choose what happens next
You can email yourself a copy, request a personal video review from Martin, or call or send an enquiry. All of these are optional.
Instant self-assessment
Your summary, score, first area to investigate and actions are produced on screen from your answers. Nobody reviews them, and you do not need to share contact details.
Optional personal review
If you ask for it, Martin looks over your answers and results himself and records a short video for you. You decide whether to request it after you have seen your summary.
Personal review
What can Martin’s personal review help you understand?
Martin reviews the answers and results you submitted and records a short video on what stands out and where he would start. It helps you work out which of the suggested actions to try first and why.
The review is based on what you submitted. It is not a separate independent analysis of your website, Google profile, advertising, CRM or local competitors. That kind of review is separate work.
Where the audit fits with our work
Occupancy can be affected by local demand, the rooms and days you have available, marketing, enquiry handling and tour conversion. The audit is a starting point. In ongoing work we generate enquiries, then review conversion and processes with your team. If the figures point to challenges with enquiries or tours, training from former centre managers with more than 10 years’ experience is included in our management service. Your team contacts families and manages tours and enrolments.
To put a dollar figure on your gap, try the vacancy cost calculator.
Common questions
Before you start.
Do I need to give my details to see my summary?
No. Your summary appears on screen when you finish. You only share your name, email and centre name if you choose to email yourself a copy or request Martin’s personal video review.
Do I have to enter occupancy or enquiry figures?
No. Figures are optional, and you can say you do not know them. Without figures the audit still scores your answers. With them it can show your occupancy position against your target and, if you add a daily fee, an optional capacity scenario.
Does the audit look at our website, reviews or nearby centres?
No. It does not scan your website, Google reviews, advertising or nearby centres. It works from the answers you give. A review of those is separate work we can discuss.
Is this a marketing assessment or a compliance assessment?
It is a marketing and enrolment-process assessment. It looks at how families find, enquire about, tour and enrol in your centre. It does not assess educational quality, National Quality Standard ratings, regulatory compliance or safety.
What does my score mean?
Your results highlight areas worth investigating. They are based on your answers, rather than an independent inspection of your centre or its marketing. A lower area means a practice is not yet consistently in place according to your answers. It does not prove why places are vacant, because vacancies can also come from local demand, staffing, or rooms and days that do not match what families need.
What should I do with my results?
Start with the first area to investigate and the actions listed. Each has an owner and a measure, so your team can try it and check whether it helps. You can email yourself a copy to share with your team, or request Martin’s review if you would like a second view.
What is the personal video review?
If you request one, Martin looks at your saved answers and results and records a short video on what stands out and where he would start. It is free, no call is needed, and you can expect it within 1 to 2 business days.
Is there any obligation?
None. The audit and the video review are free. Ongoing work is a separate decision. If you would rather talk first, send us an enquiry or call 1300 853 704.
Can anyone take the audit, or only one centre per suburb?
Anyone can take the audit. The one-centre-per-suburb approach applies to ongoing work with us, where availability and coverage are confirmed with you before anything begins.
Ready to see your summary?
Instant results. No contact details needed to see your summary. Optional personal video review.
Prefer to talk? Call 1300 853 704 or .