Availability and fit
Whether the centre can offer the age group, weekdays and start date the family needs, at fees and in a location that suit them.
Childcare enquiry & tour conversion
We don't stop at the lead.
We help you understand where enquiries stall and equip your team to turn more interest into enrolments.
Free self-reported questionnaire. Instant results. No contact details needed to see your score.
Rather talk to someone? Call 1300 853 704
Broader Enrolment Boost client results across marketing and occupancy work. These figures are not attributed solely to enquiry or tour training. Individual outcomes vary.
Beyond lead generation
Track what happens after a family enquires.
Generating enquiries is only part of improving occupancy. We work with your team to understand what happens next, where families drop out and what could help more enquiries become enrolments.
Where your CRM and records allow, we track beyond the initial enquiry to booked tours, attended tours, enrolments and starts. We sit down with you, review the conversion rates and identify where opportunities are being lost.
Your team manages the relationships. We bring the marketing, analysis and support to help them improve the results.
Review the numbers together
Follow the same enquiries through each stage.
We use the information your systems can support, with clear definitions so one family, two siblings or a rescheduled tour does not create a misleading picture.
- 01
Unique family enquiry
One genuine family enquiry, kept separate from clicks, form views and child counts.
- 02
Booked tour
A visit arranged with the family when a tour is the appropriate next step.
- 03
Attended tour
A visit that happened. A rescheduled visit is not counted as a second family or a failed tour.
- 04
Child enrolment
A confirmed enrolment, counted by child so siblings do not distort family enquiry rates.
- 05
Child start
A child who begins attending. A future start remains open rather than being treated as a failure.
- 06
Booked care days
The days attached to the booking pattern, showing whether the required room and weekday gaps were filled.
Reasons for not progressing matter too. We consider source, season, available rooms and days, start-date timing and other differences before interpreting a before-and-after result. Future starts are kept open, not marked as failures, and attribution is treated as useful evidence rather than certainty.
Investigate the gaps
A conversion rate tells us where to look, not who to blame.
A family may stop for practical reasons, an unsuitable enquiry or friction in the centre's process. We review the context before deciding what support is useful.
Enquiry quality
Whether marketing is reaching suitable local families for the places that are actually available.
Response and ownership
Who receives each enquiry, how promptly centre staff reply during opening hours and where the next action is recorded.
Tour experience
Whether the conversation uncovers the family's and child's needs, shows real everyday experiences, answers questions and agrees a useful next step.
Follow-up and timing
Whether later starts, rescheduled tours and families who are still deciding receive relevant contact without pressure.
Records and definitions
Whether each stage and reason for not progressing is recorded consistently enough to support a fair review.
Training is included
Experienced support for the staff doing the work.
When the figures point to challenges with enquiry handling or tours, we offer practical training delivered by former centre managers with more than 10 years' experience. This training is included in our management service.
They work with your centre manager and whoever is responsible for occupancy, helping them strengthen conversations with families, improve tours and follow up effectively.
Tour coaching can cover understanding the family's and child's needs, showing real everyday experiences, answering questions clearly and agreeing the next step. We tailor the support to the gap identified and do not describe it as unlimited training.
Existing systems come first. Installing a CRM, building automation or completing other technical work is separate from the included training and requires its own agreed scope.
Illustrative guidance
A flexible family journey, not a rigid script.
Centre staff adapt these steps to each family's needs, timing and preferred contact.
- Respond personallyCentre staff aim to respond promptly during opening hours. Within an hour can be a useful operating target, but it is not a service-level promise. An automatic acknowledgement is not a personal response.
- Understand the needAsk about the child's age, required days, preferred start date and what matters to the family before deciding the next step.
- Offer the right next stepInvite the family to tour when appropriate. Not every family requires a tour, so staff adapt the journey to the enquiry.
- Make changes easyIf a family needs to reschedule, offer another suitable time kindly and keep the record accurate.
- Follow up personallyAfter a tour, answer open questions and agree what happens next. For a later start, agree when a future check-in would be useful.
- Respect the answerIf a family declines further contact, record and respect that choice.
Clear responsibilities
Your team owns family relationships. We support the system around them.
Enrolment Boost
- Generates leads through the agreed advertising and marketing work.
- Reviews the existing follow-up process and available records.
- Tracks beyond the lead where the CRM and records allow.
- Sits down with clients to analyse conversion rates and identify lost opportunities.
- Provides included training when enquiry or tour conversion skills need support.
Your centre team
- Contacts families and manages the inbox.
- Keeps availability, family needs and next actions accurate.
- Books and runs tours when appropriate.
- Answers questions, follows up and respects declined contact.
- Manages enrolments, starts and the ongoing family relationship.
Common questions
Questions centres ask us.
Do you contact families for us?
No. Enrolment Boost generates leads, reviews what happens after they arrive and supports your team to improve. Your centre staff respond to families, manage the inbox, run tours and manage enrolments.
Is training included?
Yes. When our review identifies enquiry handling or tour conversion skills that need support, practical training is included in the management service. It is delivered by former centre managers with more than 10 years' experience. The amount and timing are agreed around the identified need, rather than promised as unlimited sessions.
Who is trained?
The centre manager and the staff who are actually responsible for occupancy, enquiries or tours. This keeps the work relevant to the people who speak with families and carry out the process.
What if we already use a CRM?
We start with your existing CRM and records. We do not promise a universal integration or include CRM installation and automation by default. Any technical implementation beyond the review and included training is separate work that must be agreed first.
Why might enquiries not become tours or enrolments?
Low conversion does not automatically mean a staff performance problem. Families may need different days, an age group with no vacancy, a later start date, different fees or another location. Enquiry quality, response, the tour and follow-up can also matter, so we investigate the pattern before recommending action.
How do you review progress fairly?
We follow matched groups of enquiries through the journey and keep unique families, tours, child enrolments, child starts and care days separate. We consider source, season, availability and time to progress. This supports better decisions, but it does not create perfect attribution or prove that one change caused the outcome.
Want to understand where enquiries are stalling?
Tell us what you can currently see from enquiry through to start, and we can discuss where analysis or team support may help.
Rather talk to someone? Call 1300 853 704
Related services
Other ways we help.
Start with your centre's current picture.
The free Occupancy Health Audit is a self-reported questionnaire. It shows your results straight away, with no contact details required to see your score.
Instant results. Optional personal video. No obligation.
Free Occupancy Health Audit
Find out where your centre is losing enrolment opportunities.
Answer a short questionnaire about your centre and see your results instantly.
- See your results straight away, no contact details needed
- Optional personal video review from Martin within one to two business days
- Free, with no obligation
Rather talk to someone? Call 1300 853 704