Your childcare marketing questions, answered.

Childcare marketing helps families discover, understand and enquire about an early learning service. It can include local search, advertising, website content, reviews and enquiry follow-up. For a centre owner, the aim is to connect that activity with suitable enquiries, tours and enrolments, while recognising the rooms, days and places available.

Yes. We work with established centres, new centres preparing to open and groups with more than one location. For a new centre, the focus is often local awareness and early enquiries. For a group, the complimentary review covers one nominated centre, and any wider work is scoped separately.

Yes. The initial review can look at local competition, planned or existing advertising and how you're presenting the centre to families. We tailor the discussion to your opening stage and the information available.

A free online questionnaire about your centre. You see your results straight away, without giving contact details. If you want, you can then request a personal video review of your results from Martin.

Yes, where the relevant figures are supplied. Room and day analysis needs occupancy and capacity information for those rooms and days. Conversion analysis needs separate aggregate counts for enquiries, booked tours, attended tours, enrolments and starts, ideally covering the last 90 days. We interpret those figures in context rather than assuming every count relates to the same families. Without them, we can review the process and public journey, but cannot diagnose numerical conversion or occupancy gaps.

Your results appear as soon as you finish the questionnaire. If you request a personal video review, Martin aims to send it within 1–2 business days, with an option to book a 20-minute conversation.

We start with your contact details, centre name and suburb, then confirm any further information needed, such as your website and main concern. Aggregate figures are useful where analysis is requested. No account access or identifiable family information is required for the initial review.

Implementation, a full advertising-account audit, CRM configuration, mystery enquiries or tours, and financial modelling are outside its scope. Any further work is discussed separately.

No. The initial review is complimentary and carries no obligation. Any ongoing support is a separate decision with its own agreed scope and fees.

That depends on your starting point, local demand, available places and the enquiry journey. We'll discuss realistic priorities and how to measure progress rather than promise the same result or timeline for every centre.

We work on a one-centre-per-suburb basis and confirm availability and coverage before agreeing ongoing work.

We provide a quote based on the agreed scope, number of centres and support required. Any advertising spend is identified separately from our service fees.