At a glance
Case snapshot
An established long day care centre had a slowing tour pipeline and faced newer competitors nearby. The operator asked for more families to visit, not simply more visibility.
Starting point
The context
The centre had previously relied on word of mouth and local visibility. The historical report put starting occupancy at 71%.
Vacant places remained a practical concern while operating costs continued.
Our work
What Enrolment Boost did
Enrolment Boost used paid social messages about how families choose care, including educator relationships and what prompts a tour booking.
The campaign captured enquiries through in-platform lead forms. A consistent follow-up process helped the centre team move from new enquiries to conversations and tour bookings.
On the ground
The centre team’s role
Contact with families, tours and enrolment decisions sit with the centre team; Enrolment Boost supports the enquiry process. The original account also describes later work with two other centres run by the operator.
Published account
Reported results
Enquiry pipeline · Four months
28
Reported enquiries
Paid-social enquiries in the published account
Tour stage · Four months
20
Booked tours
Bookings for centre visits
Enrolment stage · Four months
12
Families moving towards enrolment
Families progressing towards enrolment
Centre occupancy · Four months
71% → 84%
Reported change
An increase of 13 percentage points
Paid media · Four months
~$2,400
Approximate ad spend
About $600 monthly; advertising spend only, separate from management fees and software
About these results
Results are reported in Enrolment Boost’s original case study. Enquiries, booked tours and families moving towards enrolment are different stages, not a confirmed matched group or verified starts. Occupancy also reflects the centre experience, not advertising alone.
What to take away
A practical next step
Track enquiries through to booked and attended tours while keeping the centre’s role in family decisions visible.
Explore Enquiry and tour conversion
