At a glance
Case snapshot
Enrolment Boost began working with Oxanda Education in 2020 across 15 services, combining local discovery, targeted paid campaigns and support for each service’s enquiry-to-tour process.
Starting point
The context
Different services needed different levels of support. The work involved the operations team and individual managers, not just an advertising account.
Our work
What Enrolment Boost did
Local SEO and map-listing monitoring helped services appear for nearby care searches.
Google Ads supported selected locations; Facebook included both new-family campaigns and retargeting for families who had shown interest.
Enrolment Boost worked with operations on reporting and sales processes and reviewed tours and conversion rates with managers monthly.
On the ground
The centre team’s role
Oxanda’s operations team implemented processes and reporting tools. Centre managers followed up with families, ran tours and participated in regular support and training.
Published account
Reported results
Group occupancy · By end of 2021
>90%
Historically reported level
Across the group of services
Organic search · Historical comparison
125%+
Reported traffic growth
Organic search traffic
Lead reporting · Twelve-month reported period
44.2%
Reported share from EB leads
Share of leads attributed to Enrolment Boost activity
About these results
Results are reported in Enrolment Boost’s original case study. The basis for group occupancy across 15 services is not specified; it should not be read as a simple service average. The 44.2% is attributed lead share, not revenue, occupancy or proof of enrolments.
What to take away
A practical next step
Multi-site visibility matters most when managers can see what happens after an enquiry and adapt support to each service.
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