Oxanda Education’s 15 services surpassed 90% group occupancy, with organic traffic up over 125% and the majority of services reaching 100% occupancy with a year-long waitlist.
How we helped Oxanda reach 90% group occupancy
The context
In 2020 we began working with Oxanda Education to grow the general occupancy of their 15 services. We used the three most relevant forms of digital marketing to increase leads, then focused on ensuring each service had a minimum closing rate of 50%.
To do this we worked closely with Oxanda’s operations team to implement effective sales strategies and reporting software, while providing regular support and training to each service’s manager. The result: the majority of services reached 100% occupancy with a year-long waitlist.
The work
Organic SEO. We ensured every service ranked in the top three for search terms such as “childcare near me” and “childcare (suburb)”, and monitored each map listing so none fell out of the top positions. Organic traffic grew by over 125%, and these changes drove the majority of high-quality leads.
Google Ads. We ran Google Ads campaigns for specific services that needed further support. Those services increased their occupancy within the first three months of launching campaigns.
Facebook advertising. A retargeting strategy with specific messaging kept us in the hearts and minds of families who had shown interest within the last 30 days but had not taken action, while separate campaigns filled each service’s enquiry pipeline with consistent new leads.
Conversion support. Alongside the marketing, we supported each service’s manager with regular conference calls and face-to-face training. We monitored and reported on tours and conversion rates monthly, and worked with the operations team to flag any lower-performing services.
The results
By the end of 2021, Oxanda’s total group occupancy surpassed 90%. Across 12 months, our leads were responsible for 44.2% of all leads generated, with driving or walking past and word of mouth being the other major sources.
