At a glance
Case snapshot
After supporting the operator’s Bondi location from 2020, Enrolment Boost worked on a second, existing centre in Castle Hill about a year later. The Castle Hill site was rebranded rather than newly built.
Starting point
The context
The original account describes reputation and occupancy challenges at Castle Hill. Both locations were brought onto one website, so families could find the rebranded centre within the same brand experience.
Our work
What Enrolment Boost did
Local SEO made the Castle Hill location discoverable within the shared website.
Google Ads supplied a paid-search enquiry route while organic visibility developed. Facebook retargeting offered another touchpoint for families considering care, including static invitations to book a playdate.
On the ground
The centre team’s role
The centre manager made a video tour showing the changed centre. The operator and staff owned the on-site experience and family follow-up; the rebrand was more than an advertising change.
Published account
Reported results
Centre occupancy · Within 10 months
90%
Reported level
After the Castle Hill rebrand
Google Ads · Historical campaign period
12 per week
Average leads
Reported at $23 per lead
About these results
Results are reported in Enrolment Boost’s original case study. The 90% occupancy figure is a reported level; rebranding, centre operations and local demand also affect occupancy. The $23 figure is an advertising cost per lead, not a total marketing cost.
What to take away
A practical next step
For a rebranded centre, paid visibility, a usable location page and an honest tour of the service can work together without making any single channel the whole story.
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