Fewer families finding you
Enquiries have slowed, or you’re building awareness from scratch. Look at local visibility, competition and whether your marketing reaches relevant families.
Childcare marketing for Australian centres
More of the right
families.
More of your places
filled.
Enrolment Boost helps Australian childcare centres reach local families and improve the journey from first enquiry to enrolment.
Founded by Martin Niedenfuhr, Enrolment Boost draws on more than 15 years of sector experience growing childcare centres. We help Australian centres get found by local families, turn enquiries into enrolments and build stronger occupancy.
- New and established centres
- One centre per suburb
- Free audit, instant results
Free Occupancy Health Audit
Find out where your centre is losing enrolment opportunities.
Answer a short questionnaire about your centre and see your results instantly.
- See your results straight away, no contact details needed
- Optional personal video review from Martin within 1–2 business days
- Free, with no obligation
Rather talk to someone? Call 1300 853 704
“Highly recommend Martin and the Enrolment Boost team. Enrolment Boost has been instrumental in driving occupancy at our newest service.”
When occupancy needs attention
Your centre used to fill more easily. Now it takes more work.
Established centres, new openings and multi-centre teams face different starting points. We begin with the specific rooms, days, enquiries and tours that need attention.
Interest isn’t becoming enrolment
Families enquire or visit, but places remain available. Look at response times, the tour experience and what happens afterwards.
The gaps aren’t all the same
Some rooms or days need more attention than others. Your marketing should reflect the places you actually have available.
More than a marketing agency
Your childcare occupancy partner.
We work alongside your team to understand your vacancies, reach the right families and improve the journey from first enquiry to enrolment. A shared focus on filling places, with a clear plan for what needs attention next.
Childcare experience
Other agencies
May work across many industries, with limited experience in childcare.
Enrolment Boost
More than 15 years of sector experience growing childcare centres, with an understanding of age groups, quieter days and how families choose care.
Local exclusivity
Other agencies
May also work with competing centres in your suburb.
Enrolment Boost
One centre per suburb, with availability and coverage agreed before we begin.
Beyond the enquiry
Other agencies
May focus on generating leads, leaving tours and follow-up to your team.
Enrolment Boost
We help your team improve the whole journey, from being found to enquiries, tours and follow-up, so more opportunities can become enrolments.
Start your Occupancy Health Audit
Rather talk it through? Call 1300 853 704
Client experiences
What childcare owners say about working with us.
“Brilliant at his trade. If you’re serious about digital impact hire Martin and the team. Knowledge, insight and authenticity. The complete package.”
Adrian Fonseca
Founder and Managing Director, Oxanda Education
“Martin and Enrolment Boost have significantly elevated our online presence through their expertise in website design, SEO, Google Ads and social media advertising. Their tailored strategies and creative solutions have enhanced our brand’s visibility, driving traffic and increasing engagement.”
Brent Stokes
Approved Provider / ACA Committee Member
“As a business owner it is so hard to know what you need to do well to market your centre, from SEO, Facebook, google, a website that ranks? Short answer is you need to do everything which is always daunting and I couldn’t recommend Martin and his team enough. We have been searching for years for an agency that can handle everything for our clients. It’s a results based industry and we have faith in the Enrolment Boost team to deliver.”
Andrew Heslehurst
Executive Director, The Scholars Group
Meet Martin
Childcare marketing experience, applied to your centre.
Martin has spent over 15 years in the sector helping Australian centres reach occupancy, including supporting marketing across a large network of childcare centres at G8 Education. Today, he helps childcare owners connect local visibility and advertising with websites, tours and follow-up.
The conversation starts with your centre, what you’ve tried and where you’re getting stuck.
About Martin
An introduction from Martin
Hear how Martin approaches childcare marketing and occupancy.
Be found. Be chosen. Follow through.
Marketing that connects to your occupancy goals.
01
Meta and Google Ads
Reach local families through advertising shaped around your centre, catchment and available places.
Reach relevant families02
Local search and visibility
Help families find and understand your centre through search, your Google Business Profile and useful content.
Make your centre easier to find03
Websites and enquiry journeys
Show families what makes your centre right for them and make the next step clear.
Turn interest into a next step04
Enquiry and tour follow-up
Improve how enquiries are recorded, followed up and progressed towards tours and enrolments.
Keep the conversation movingLocal market insight
Know where to focus. Give families a reason to choose you.
Your vacancies, local demand and nearby alternatives all shape what your marketing needs to do. We bring those pieces together to help you make better decisions about your budget and your message.
Local demand & budget planning
Where should you focus your marketing spend?
We look at your catchment, available places and local search demand to recommend a practical starting budget and channel mix, then refine it as results come in.
- Local search demand and catchment context
- Nearby services and competing options
- Priority age groups, rooms and days
- Budget and channel recommendations
Competitor & positioning review
Why would a family choose your centre?
We review how nearby centres present themselves and help you make your own strengths clearer, so families can understand what makes your centre right for them.
- Competitor websites, messaging and public reviews
- Questions families need answered
- Your centre’s strengths and points of difference
- Practical improvements to your website and campaigns
A useful starting point: take your Occupancy Health Audit, or .
Our approach
Understand the situation. Then act on what matters.
Your priorities are shaped around your centre and local market. We work with one centre per suburb for ongoing engagements and confirm coverage before work begins.
See our approachReview
Look at your local presence, marketing and enquiry journey, using suitable centre-supplied figures where numerical analysis is needed.
Prioritise
Agree what needs attention first, who will do the work and how progress will be measured.
Implement and improve
Put the agreed work into action and review what the available evidence shows.
What is the free Occupancy Health Audit?
A short online questionnaire about your centre. You see your results straight away, with no contact details required. If you’d like, Martin will record a personal video review of your results within 1–2 business days.
Can you assess occupancy by room or day, and tour conversion?
Yes, where you supply suitable figures. Room and day analysis needs occupancy and capacity information for those rooms and days. Conversion analysis needs separate aggregate counts for enquiries, booked tours, attended tours, enrolments and starts. Public website information alone cannot reveal numerical occupancy or conversion gaps.
What information do you need?
Just your answers to the questionnaire. For a personal video review we also ask for your name, email and centre. No account access or identifiable family information is required.
Do we have to sign up afterwards?
No. The audit is free and carries no obligation. Any ongoing support is a separate decision with its own agreed scope and fees.
Do you work with other centres in our suburb?
We work with one centre per suburb for ongoing engagements and confirm availability and coverage before work is agreed.
Find out where your centre is losing enrolment opportunities.
Take the free Occupancy Health Audit and see your results straight away. If you’d like, Martin will then record a personal video review of your results within 1–2 business days.
Instant results. Optional personal video. No obligation.
Free Occupancy Health Audit
Find out where your centre is losing enrolment opportunities.
Answer a short questionnaire about your centre and see your results instantly.
- See your results straight away, no contact details needed
- Optional personal video review from Martin within 1–2 business days
- Free, with no obligation
Rather talk to someone? Call 1300 853 704