Google & Meta ads
We plan and manage Google Search and Facebook and Instagram campaigns around your catchment, your vacancies by room and day, and what happens after a family clicks.
Rather talk to someone? Call 1300 853 704
In short
Google Search reaches families who are already looking for care. Facebook and Instagram reach families earlier, often before they have started searching. Most centres benefit from knowing which job they need done before choosing a channel.
Either way, an ad is only the first step. We plan the landing page, the enquiry route and the follow-up before a campaign goes live, and we judge it on tours and enrolments, not just clicks.
This work is led by Martin Niedenfuhr, who has more than 15 years of sector experience growing childcare centres. About Martin
Google Search
Ads appear when someone searches for childcare, long day care or kindy in your area. Intent is high, so this suits centres with vacancies now. Costs depend on how many nearby centres are bidding for the same searches.
Strong for: urgent vacancies, competitive suburbs, families returning to work soon.
Facebook and Instagram
Campaigns reach families in your catchment while they browse. They are useful for building awareness, promoting specific rooms or days, and showing what your centre feels like through real photos and short videos.
Strong for: new centres, specific age groups, families planning care months ahead.
What shapes a campaign
Where your families actually come from, including near workplaces, rather than a generic radius around the centre.
Which places need filling, so ads speak to the right families. A campaign for babies' room places reads very differently to one for kindy.
Local competition, the number of places, how soon you need them filled and your capacity to follow up. We recommend a starting point and adjust it with evidence.
Genuine photos and messages about what makes your centre a good fit. Stock images and generic claims tend to attract less committed enquiries.
A page that matches the ad and makes enquiring easy on a phone. If your site makes this hard, it is worth fixing first; see website design.
Conversion tracking set up properly, plus a simple way to record whether each enquiry booked a tour, attended and enrolled.
How it runs
Agree the vacancies, catchment, budget, channels and what counts as a good enquiry.
Set up campaigns, tracking, creative and the landing page or lead form, and confirm where enquiries go.
Launch, watch early results closely and adjust audiences, searches and messages.
Report on spend, enquiries and, where your records allow, tours and enrolments, then decide the next changes together.
Who does what
We handle campaign planning, setup, creative direction, management, tracking and reporting.
Your team handles responding to enquiries promptly, running tours, and letting us know which enquiries progressed so we can improve targeting.
You own your ad accounts and the advertising budget, which is paid to the platforms and kept separate from our fees.
Common questions
Tell us which places you need to fill and we will talk through whether ads are the right move, and which channel to start with.
Rather talk to someone? Call 1300 853 704
Related services
Take the free Occupancy Health Audit to see, from your own answers, whether visibility, follow-up or conversion needs attention first.
Instant results. Optional personal video. No obligation.
Free Occupancy Health Audit
Answer a short questionnaire about your centre and see your results instantly.
Rather talk to someone? Call 1300 853 704
