Google, Facebook & Instagram advertising
Reach local families with Google Search, Facebook and Instagram campaigns shaped around your centre, your catchment and the places you need to fill. We connect the message, enquiry experience and follow-up, then use the results to decide what needs to improve.
Free questionnaire. Instant results. No contact details needed to see your score.
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Broader Enrolment Boost client results across advertising and occupancy work. Individual outcomes vary.
In short
Enrolment Boost plans and manages Google Search, Facebook and Instagram advertising for Australian childcare centres and groups. Campaigns are shaped around each centre's catchment, available places and enquiry process.
Meta means advertising across Facebook and Instagram. Google Search responds when people search, while Meta can introduce the centre or prompt an enquiry as families browse. Families may encounter both, and neither platform belongs to only one stage of their decision.
Advertising works best when the service offer is clear and the next step is easy. Local demand, competition, fees, reputation and enquiry handling still affect the result, so ads are not guaranteed to solve every occupancy problem.
This work is led by Martin Niedenfuhr, who has more than 15 years of sector experience growing childcare centres. About Martin
Sound familiar?
These situations help focus an investigation. They do not prove that advertising is the only answer.
Channel choice
Search intent varies, and paid social can support awareness or direct response. We assess each channel against the demand, economics and enquiry journey rather than assume both are required.
Google Search
Search ads can appear when families look for childcare, long day care or kindy in your area. They can suit vacancies where relevant search demand exists and the likely value of an enrolment supports the cost.
Depends on: search volume, wording, location, landing-page relevance, competition, bid strategy and follow-up. A competitive suburb can make clicks expensive rather than automatically making Search the right choice.
Facebook and Instagram
Meta campaigns can reach local families while they browse, including people ready to enquire now and those planning a later start. Age-relevant creative and form questions can help families understand whether the offer fits.
Depends on: truthful creative, a relevant service offer, available platform controls, an easy enquiry journey and prompt follow-up. Targeting cannot identify every suitable family precisely.
Before launch
Where families may realistically travel from, what they search for, nearby competition and whether enough relevant demand exists for paid advertising to work economically.
Which places need filling, so the campaign reflects the age groups, start dates and weekdays your centre can actually offer.
Distinctive, truthful details about educators, relationships, routines, spaces and everyday childhood experiences, rather than discounts or a generic now-enrolling message.
Authentic centre and environment photos or videos that help families understand the service. Identifiable child faces are not required, and we do not invent testimonials.
A clear next step, suitable form questions and a phone-friendly page or form. A larger website rebuild or follow-up system is scoped separately if needed.
Test messages, creative and the enquiry journey against genuine enquiries and later outcomes. Budget changes are agreed with your centre, not treated as an automatic answer.
Families need more than an available place. We uncover real details that help them picture their child at the centre, including relationships with educators, familiar routines, a sense of belonging and everyday experiences. Service facts and vacancies need to stay accurate as they change.
How it runs
Discuss the centre, vacancies, catchment, current advertising and enquiry process, then assess the market and available data.
Set the channels, budget, scope, responsibilities and useful measures before work begins.
Build and check the agreed campaigns, creative, enquiry route and tracking, then confirm where enquiries are received and recorded.
Compare spend with genuine enquiries and later outcomes when enough evidence exists, then agree the next changes with the centre.
Measurement
The useful pathway is advertising spend to genuine unique family enquiries, booked tours, attended tours, enrolments and starts, where the centre's records allow.
What was paid directly to Google or Meta. This is separate from Enrolment Boost fees and any other service costs.
Unique families who made a genuine enquiry, with duplicates and spam separated where the records allow.
Families who booked a visit after enquiring.
Visits that took place, kept separate from bookings.
Children who enrolled and then began care. Siblings are not counted as extra family enquiries, and starts may come from an earlier enquiry period.
The days attached to each child's booking pattern, which may matter more than a single enrolment count when vacancies are uneven.
A submitted form is not the same as a button click, and a phone-button tap is not a completed call. Platform-reported conversions may differ from centre records, so Google and Meta totals should not simply be added together as unique families.
Family enquiries, child enrolments, child starts and care days use different units. We compare the same enquiry groups with enough time to progress, and report cost per genuine enquiry or attended tour where the evidence supports it. Attribution is useful but never perfect.
Measured client example
71% to 84%
Occupancy over four months
A targeted Meta campaign, in-platform enquiry capture and systematic centre follow-up generated 28 enquiries. Twenty booked tours and 12 families moved to enrolment. Occupancy rose from 71% to 84% over four months.
The recorded advertising spend was about $2,400 in total, or roughly $600 a month. That is ad spend only, not Enrolment Boost fees or total service costs. The centre's follow-up, service experience, local demand and other factors also influenced the result, so this is one centre's outcome rather than a guarantee.
Who owns what
Enrolment Boost handles the campaign planning and management agreed in scope, creative direction, tracking checks and evidence review.
Your team handles accurate vacancy and service facts, approved authentic material, prompt personal responses during opening hours, tours and recording which enquiries progressed.
You own your ad accounts. We work through platform permissions rather than sharing passwords. Advertising spend is paid to the platforms and kept separate from our management fees.
Common questions
Tell us which places you need to fill and we will talk through whether Google Search, Facebook, Instagram or another priority makes sense for your centre.
Rather talk to someone? Call 1300 853 704
Related services
Take the free self-reported Occupancy Health Audit to organise what you know about visibility, follow-up and conversion. See your score instantly, then choose whether to request Martin's personal video review.
Instant results. Optional personal video. No obligation.
Free Occupancy Health Audit
Answer a short questionnaire about your centre and see your results instantly.
Rather talk to someone? Call 1300 853 704
