At a glance
Case snapshot
The historical account says work with Rise Early Learning began in 2019 at its Surfers Paradise service. It reports the centre reached 100% occupancy within 12 months, before pandemic conditions changed how families explored care.
Starting point
The context
In 2021, lockdowns, staffing pressures and family uncertainty prompted changes to the centre’s marketing.
Our work
What Enrolment Boost did
Local SEO and the map listing helped families find the service. Google Ads added search visibility when further enquiries were needed.
Facebook and Instagram storytelling used educator interviews, excursions and virtual tours to show the centre experience. As Covid-19 affected families, messaging shifted to safety measures, cleaning and clear communication.
On the ground
The centre team’s role
Educators and the centre provided the stories, activities and safety practices behind the messages families saw.
Published account
Reported results
Centre occupancy · Within 12 months of initial work
100%
Historically reported level
Before the pandemic period described below
Marketing leads · January 2021 to January 2022
112
Reported monthly average
Average per month across the stated period
Organic search · Historical year-on-year comparison
63%+
Reported traffic growth
Organic search traffic in the published account
About these results
Results are reported in Enrolment Boost’s original case study. The report gives a monthly lead average for January 2021 to January 2022; no total is inferred. Occupancy and organic traffic are separate measures from different periods.
What to take away
A practical next step
When families’ concerns change, show the real centre experience and update the information they need to make a care decision.
Explore Childcare marketing
