Rise Early Learning reached 100% occupancy within 12 months, then maintained it through the pandemic with SEO, Google Ads and Facebook storytelling driving 112 leads per month.
112 monthly leads for a childcare centre during a global pandemic
The context
Rise Early Learning has been a client since 2019. When we began, they had one location in Surfers Paradise, which we supported in reaching 100% occupancy within 12 months.
Being Queensland-based, they didn’t experience the brunt of the pandemic until 2021. With lockdowns, staff shortages and uncertainty from families, we had to be proactive to maintain their high occupancy.
The work
Organic SEO. We made sure Rise ranked in the top three spots for all relevant keywords in both organic listings and the map pack. Organic traffic increased by over 63% from the previous year.
Google Ads. Before the pandemic, Google Ads was not a necessity because occupancy was already high. To generate more leads we took up the majority of real estate on Google: organic search, map listing and ads together meant families searching for care could not miss Rise.
Facebook and Instagram advertising. Rise was one of our biggest Facebook successes. Because the area is transient, families needed to make decisions quickly and gain a good perception of the centre before touring. We showcased the centre through storytelling and video, including educator interviews, excursions and virtual tours, driving leads directly from ads.
When Covid-19 hit, we changed the Facebook strategy to showcase Rise’s proactive, Covid-safe approach: new safety measures, cleaning and sanitising procedures, and clear communication through video and ad copy. The response was overwhelmingly positive and carried Rise through the worst of 2021.
The results
Across January 2021 to January 2022, our digital marketing drove an average of 112 leads per month. We are now helping Rise Early Learning launch several more locations across Australia using these same methods.
