At a glance
Case snapshot
A newly built service opened while an existing service was refurbished and the two-service brand was reintroduced to local families. The published report covers both services together.
Starting point
The context
The brand wanted to lift enquiries and occupancy during its launch and rebrand. The new facility and refurbished service changed what families could see and compare.
Our work
What Enrolment Boost did
Enrolment Boost ran Facebook lead ads and Google Ads for both services alongside the rebrand and launch activity.
Paid search and social gave families different ways to discover and enquire about the services.
On the ground
The centre team’s role
The operator provided the facilities, service experience, pricing and follow-through with families. These, alongside local demand, influence occupancy independently of advertising.
Published account
Reported results
Facebook ads · First 30 days
51
Reported leads
$21.83 per lead; 1,737 clicks; 85,559 ad impressions
Google Ads · First 30 days
51
Reported conversions
$25.31 per conversion; 986 clicks; 5.17% conversion rate
About these results
Results are reported in Enrolment Boost’s original case study. Facebook leads and Google conversions are separate platform measures, not deduplicated people or confirmed enrolments. These historical results are specific to this engagement.
What to take away
A practical next step
A coordinated launch can connect local families with both services, but platform actions and centre occupancy need to be read as separate measures.
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