At a glance
Case snapshot
Enrolment Boost began working with a Norlane service in November 2023 to increase local enquiries through targeted digital advertising.
Starting point
The context
The published account describes enquiry activity across the initial campaign period, including December, as families considered local care options.
Our work
What Enrolment Boost did
Enrolment Boost ran local Facebook campaigns alongside Google Ads for families searching for care in Norlane.
On the ground
The centre team’s role
The service shaped the experience families encountered when they enquired and visited.
Published account
Reported results
Facebook ads · First three months
85
Reported leads
Local Facebook campaign
Google Ads · First three months
29
Reported conversions
Search campaign conversions
About these results
Results are reported in Enrolment Boost’s original case study. Facebook leads and Google conversions are separate platform measures, not deduplicated families or confirmed enrolments. These historical results are specific to this engagement.
What to take away
A practical next step
Local campaigns can keep a service visible as families compare care; the next step is turning an enquiry into a meaningful conversation and visit.
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