Rise Early Learning has been a client of ours since 2019, and when we began this journey, they only had one location in Surfers Paradise, which we successfully managed to support in reaching 100% occupancy within 12 months.
Being a QLD based Centre they didn’t experience the brunt of the Global pandemic until 2021 and that is when the challenges arose.
With lockdowns around every corner, staff shortages and uncertainty from families we had to be proactive in incorporating an innovative marketing strategy to continue to support this Centre in maintaining their high level of occupancy.
Below is a more detailed breakdown of what we did, and the statistics.
Marketing strategies implemented:
Organic SEO – We made sure Rise was ranking in the top 3 spots for all relevant keywords in both organic listings and map pack listing. This saw an increase of organic traffic by over 63% from the previous year.
Google Ads – Before the pandemic, Google Ads was not a necessity as we had already achieved high occupancy. However, we knew that in order to generate more leads we needed to take up the majority of ‘real estate’ on Google. Ranking in Organic Search and Google Map Listing with the addition of Google Ads saw Rise Early Learning dominate the first page of search. This meant it was impossible for potential families searching for care not to come across Rise Early Learning throughout their search and decision-making process.
Facebook/Instagram Advertising – When it comes to Facebook Advertising campaigns, Rise Early Learning was one of our all-time biggest successes. Due to the transient nature of the area Rise was located in, we knew that we needed to ensure families could make decisions quickly and gain a good perception of the Centre BEFORE they walked in for a tour – Facebook was the perfect platform for this. We showcased the Centre through effective storytelling methods and videos, including Educator interviews, Excursions and virtual tours. From here we were able to drive leads directly from our ads to the Centre which resulted in a huge increase in overall traffic.
Once Rise began to experience the effects of Covid-19 we changed our Facebook strategy to ensure anyone who was eligible for care would choose Rise Early Learning. This involved several key communications through video and specific ad copy showcasing Rise’s proactive approach to being a Covid-Safe Centre. We included all new safety measures implemented if closures or outbreaks were to occur as well as showcasing how current cleaning and sanitising procedures had been increased. This saw an overwhelming amount of positive response and allowed Rise to blast through the worst of 2021.
Below are the lead statistics for Jan 2021 – Jan 2022
- Total leads driven from our Digital Marketing Strategy January 2021 – January 2022 =1,355
- Average monthly leads from Digital Marketing sources = 112
We are now helping Rise Early Learning launch several more locations across Australia using these exact methods.