Any marketing, advertising or lead generation you invest into is worthless if you are not focusing on/monitoring lead conversion rates with your Centre Managers.
If you are noticing regular new leads on paper – without an occupancy increase – There is a high chance that this is because:
- Conversion rates are low
- Data from every lead is not being taken and recorded
- You are losing people during the enrolment process
- You have a revolving door for current enrolled Families, someone in, someone out!
The first call a new lead makes to your Centre is by far the most crucial.
For this first initial contact, the goal is always to collect details, place them onto the waitlist or even better, book them in for a tour of the Centre.
If the caller isn’t appropriately supported during this journey, you can guarantee once they hang up from you, they are dialling the number for your competitor.